The Travel Business Broker Blog

I hope you all are well. In case you missed it we are sharing with you an article entitled “A Bridge Over Troubled Waters” from the June 29^th edition of Travel Weekly written by an agency owner Charlie Funk, out of Nashville, Tennessee.

Our firm is helping many wise owners of travel agencies all across the country by structuring acquisitions This Relieves the seller of ownership responsibility and frees them to continue in the business while eliminating the stresses of ownership. Right now it is clear that certain suppliers wish to reduce the number of agencies they do business with. Back in the early 90’s, independent office supply companies and pharmacies virtually vanished in a very short time. The owners who sold to competitors early in these two consolidations did very well. Travel agency owners who sell now verses slowly fading away will be happy they shifted the burden of ownership while still being able to do what they love.

ITA has sold 520 travel businesses since our inception in 1991 and not once have we heard from our seller that they regretted their decision to sell. The opposite is true as too many times we hear, “I would of; I should of; I could have sold when I had that offer a few years ago.” The presidents of American and Delta airlines have both publicly stated that they will in the future charge agencies for the right to distribute their product. Cruise lines, hotels and car rental agencies will be considering the same scheme if the airlines can get away with applying more costs to agencies. Unfortunately, our industry of retail travel is set up that certain suppliers are your toughest competitors. Now would be a good time for lots of agency owners to be in serious negotiations about selling in the near term as we watch margin erosion continue.

Time is of the essence, as we are facing an uphill battle that is getting tougher daily. The current economic conditions are forcing agency owners to make critical decisions in the near term. The reality is that many agency owners should be exploring selling their business sooner verses later. My firm is here to help you, your clients and your agents by finding the right, solid match for your agency. We have hundreds of reference letters available for your review. We are also proud members of ASTA and NTA. We look forward to helping you any way necessary.

Please contact us soon!

Bob Sweeney

President ITA

We have slogged through the end of 2008 and the first half of 2009 and where are we? Thankfully there is better news on the horizon. Our office has seen and heard a positive outlook from the current owners about the future of their business. Buyer activity has slowly increased compared to this time last year.

There is a great deal to be excited about. We can see the bottom which means the only place to go from here is up. We may not shoot up like a bottle rocket, but we can see a level market that could turn into some positive growth in 2010. It may not be a “V” recovery but steady and flat means no loss and no loss is a first since late 2008. Market recovery means money flowing, money from clients wanting to travel and banks willing to make business loans to support the small business owner all this means liquidity after several quarters in a cold freeze.

How can we make the best of this situation? Imagine the possibilities that you can reap as a business owner if you take the time now and setup your operation for the recovery of the market. Companies who make strategic moves now can look at a greater return when the market comes back full force.

Americans in general think it is there right to travel. They have the right to go and relax and take their two weeks off a year. Image when the spending public is ready to release the stress of not traveling in the last year and half. Americans are going to travel and travel they will in full force. It could be a explosive 2010-2011 time for our industry.

Throughout my brokering career both on Wall Street and running ITA the one constant is that my clients have been motivated by either fear or greed, never both. Depending on your personality you will fit into one category or the other. The sale of your business will trigger some emotions. The key is to limit the amount of emotion so that you can make clear headed business decisions.

Get your head out of your hearts and view the sale as a victory not a defeat. Too many business owners simply go out of business instead of selling what they have built. It is more honorable and fair to your clients and employees to plan an organized sale verses simply not trying to complete an acquisition. There is nothing more satisfying than engineering a win win merger of a travel or tour business and watching the synergies present themselves between serious buyers and sellers. Here are some of the reasons folks sell:

1. Age
2. Sickness/Health
3. Birth
4. Death
5. Spouse Transfer
6. Marriage
7. Divorce
8. Accident
9. Inheritance
10. Burnout
11. No Longer Competitive
12. Family Time
13. To take the business to the next level

The Key is to always keep an open mind when you are approached by a travel or tour business broker with an honest buyer wanting to acquire your business. A nice calm calculated approach is needed verses taking things personally during the negotiation. Never once have we experienced a client that regretted selling their business. We constantly hear ” I could of, I would of, I should of sold a couple of years ago to that buyer you presented.

-Bob-

The travel industries number can be a little deceiving earlier in the year sales were floated by advanced bookings. As of ARC’s latest report the total overall sales to date are down -11.6% or a 1.8% change compared to same month last year. The more disturbing number is the total transactions for the year when compared to the same time last year is -15.31% which is an industry change of -6.46%. Bill Poling illustrated it best in his travel weekly article the industry has just run out of steam. The industry boosted by advanced booking seems to trail just behind the curve of spending and finance trends. Not surprising considering the general opinion that we deserve to vacation and travel. But that same buffer that supported us through the first 3 quarters of 2008 will send us to the bottom in 2009, with a long climb out in 2010. With slowed spending and a loss of credit lending the travel industry will fall hard and fast in the next few months.

I see changes on the horizon that will force the travel industry to adapt and change in the next 1-2 years. The loss of unlimited or at least the opinion of unlimited credit has frozen the average homes purchasing power. Given the fact most purchasers buy on emotion and justify with logic the current economic turndown adds a dynamic that tends to slow cash flow from typical households in the US. I also think there is a trend in travel that will challenge the old paradigm of travel and vacations. Welcome to the green and philanthropic movement. Travel with a mind to environment and philanthropy. Smaller niche or agencies specializing in these areas stand to make some good advances in the coming markets. Placing these agencies in the driver’s seat when it comes to options to buy or sell when the time is right. Larger agencies looking to step into the arena combined with the current buyers market could forecast a great opportunity to combine strengths with appropriate mergers and intelligent acquisitions. Those who change first with an eye on the horizon stand to weather the storm and ride the wave of growth that follows the rough seas of 2009 into a promising outlook of 2010.